Senior SEO Content Strategist | American Hospital Dubai

About the Role

American Hospital Dubai is seeking a dedicated and experienced Senior SEO Content Strategist to join our dynamic team in Dubai. As a pivotal member of our marketing department, you will be instrumental in driving organic growth and enhancing our online visibility within the healthcare sector. This role is crucial for developing and executing innovative content strategies that align with our hospital’s mission of providing exceptional patient care.

Key Responsibilities

• Develop and implement comprehensive SEO strategies to improve organic search rankings for our digital platforms.
• Conduct in-depth keyword research and competitor analysis to identify content opportunities.
• Create, curate, and manage engaging, high-quality content across various channels, optimizing for search engines and user experience.
• Collaborate with marketing, clinical, and IT teams to ensure content accuracy, brand consistency, and technical SEO best practices.
• Monitor and report on SEO performance metrics, providing insights and recommendations for continuous improvement.
• Stay abreast of the latest SEO trends, algorithm updates, and industry best practices to maintain a competitive edge.
• Analyze website traffic and user behavior to inform content strategy and optimize conversion rates.

Qualifications and Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 10 years of experience in SEO, content strategy, or digital marketing, with a proven track record of success.
• Extensive knowledge of SEO tools (e.g., SEMrush, Ahrefs, Google Analytics, Google Search Console).
• Strong understanding of content management systems (CMS) and HTML/CSS.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Experience in the healthcare industry is highly preferred.
• Ability to work independently and as part of a team in a fast-paced environment.

Benefits and Perks

• Competitive salary and benefits package.
• Opportunity to work with a leading healthcare institution in Dubai.
• Professional development and growth opportunities.
• Supportive and collaborative work environment.

Tips for Your Application

• Tailor your resume to highlight your SEO achievements and content strategy successes, especially within the healthcare sector.
• Quantify your accomplishments with specific data and metrics to demonstrate your impact.
• Prepare to discuss your strategic approach to content creation and SEO optimization during the interview.