Senior SEO Content Strategist – Publicis Groupe – Cairo/Riyadh

About the Role

Publicis Groupe is seeking a highly motivated and experienced Senior SEO Content Strategist to join our dynamic team in Cairo and Riyadh. This is an exceptional opportunity for a seasoned professional with a decade of experience to drive impactful SEO strategies and shape the future of our digital content. If you are passionate about optimizing online presence and possess a deep understanding of search engine algorithms, we encourage you to apply.

Job Description

As a Senior SEO Content Strategist, you will be instrumental in developing and implementing cutting-edge SEO strategies to enhance organic search visibility and drive qualified traffic. You will oversee content creation, keyword research, technical SEO audits, and performance analysis. Your expertise will guide the integration of SEO best practices across all digital platforms, ensuring alignment with business objectives and brand messaging. This role requires a proactive approach, a strategic mindset, and the ability to translate complex data into actionable insights.

Key Responsibilities

• Develop and execute comprehensive SEO strategies to improve organic search rankings and traffic.
• Conduct in-depth keyword research and competitive analysis to identify content opportunities.
• Perform technical SEO audits and provide recommendations for website optimization.
• Oversee the creation and optimization of high-quality, SEO-friendly content across various channels.
• Monitor and analyze SEO performance using tools like Google Analytics and SEMrush, reporting on key metrics and insights.
• Collaborate with cross-functional teams, including marketing, editorial, and web development, to ensure SEO integration.
• Stay abreast of the latest SEO trends, algorithm updates, and industry best practices.

Requirements

• Minimum of 10 years of experience in SEO and content strategy.
• Proven track record of developing and implementing successful SEO strategies.
• Expertise in keyword research, on-page optimization, technical SEO, and link building.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent written and verbal communication skills.
• Bachelor’s degree in Marketing, Communications, or a related field.

Benefits

• Competitive salary and benefits package.
• Opportunity to work with a leading global marketing and communications company.
• Professional development and growth opportunities.
• Collaborative and innovative work environment.

Your Career Moves Here

• Continuously learn and adapt to the ever-evolving SEO landscape.
• Embrace data-driven decision-making to optimize campaign performance.
• Foster strong relationships with internal teams to achieve shared goals.
• Proactively identify and capitalize on emerging SEO opportunities.