The Insight-Driven Senior Research Specialist Who Turns Complex Data Into Strategic Clarity

Who We're Looking For

You don't just collect data — you interrogate it. You're the researcher who looks past the obvious metrics to find the behavioral signals that shift business strategy. At Vodafone, you'll operate at the intersection of consumer intelligence, market dynamics, and product innovation, translating raw insight into decisions that shape how millions connect. This isn't about reporting numbers; it's about owning the narrative that drives them.

What You'll Own

• Design and lead end-to-end research programs — from hypothesis framing to actionable delivery — across brand health, customer experience, proposition testing, and competitive landscaping.
• Synthesize quantitative and qualitative streams (surveys, diaries, communities, behavioral analytics, social listening) into coherent, executive-ready stories.
• Partner with Product, Marketing, and Strategy leads to embed research early in the development cycle, not as validation after the fact.
• Build and evolve research frameworks — segmentation models, journey maps, NPS drivers, conjoint designs — that become organizational standards.
• Mentor junior researchers and upskill cross-functional partners on research literacy, ensuring insight rigor scales beyond your desk.

What You Bring

• 5+ years in consumer/market research — agency or client-side — with telecom, tech, or FMCG exposure preferred.
• Fluency in advanced methods: MaxDiff, TURF, conjoint, driver analysis, cluster segmentation, text analytics.
• Hands-on expertise with SPSS, R, Python, or SQL for data manipulation; Tableau/Power BI for visualization.
• Proven track record of insights that directly influenced product launches, pricing shifts, or brand repositioning.
• Ability to navigate ambiguity, push back on vague briefs, and advocate for the right methodology — not the easiest one.
• Stakeholder presence: you command the room when presenting to C-suite, yet stay grounded in methodological honesty.

What Sets This Role Apart

You'll sit inside a global innovation engine with direct access to one of the richest behavioral datasets in the region — real network usage, app engagement, churn signals, and digital footprints across millions of users. Your research doesn't live in decks; it feeds live product loops, AI personalization models, and go-to-market plays. This is research with teeth: measurable impact, visible ownership, and a seat at the table where strategy gets decided.