Senior SEO Specialist & Content Lead - Legal Sector - Cairo
We are seeking a highly skilled Senior SEO Content Strategist to lead our search engine optimization efforts within the legal sector in Cairo. This pivotal role involves directly managing and executing SEO strategies while also guiding a team of 5 SEO professionals. The position requires a deep understanding of both Arabic and English search behaviors, particularly within legal services, and experience in managing bilingual content.
About the Role
As a Senior SEO Content Strategist in Cairo, you will be instrumental in driving organic traffic growth and enhancing conversion rates for our legal services. You will oversee the planning, execution, and continuous monitoring of all SEO activities, ensuring the team works cohesively towards measurable objectives and key performance indicators. This role is crucial for increasing organic website visits and improving the conversion of visitors into qualified leads.
Key Responsibilities
- Develop and implement comprehensive SEO strategies to increase organic traffic.
- Manage and mentor a team of 5 SEO specialists, fostering a collaborative and high-performing environment.
- Oversee bilingual content strategy (Arabic and English) tailored for the legal industry.
- Analyze website performance using SEO tools and provide actionable insights.
- Monitor keyword rankings, backlink profiles, and technical SEO health.
- Drive lead generation and conversion optimization through targeted SEO efforts.
- Stay updated with the latest SEO trends and algorithm updates.
Requirements
- A minimum of 3 years of proven experience in Search Engine Optimization.
- Full-time availability and commitment to the role.
- Willingness to work on-site in our Cairo office.
- Professional proficiency in the English language.
- Experience in managing bilingual content and understanding search nuances in the legal field.
Benefits
- Opportunity to lead a dedicated SEO team.
- Work within the dynamic legal sector.
- Contribute to significant organic growth and lead generation.
Tips for Success
- Focus on creating high-quality, bilingual content that directly addresses the needs of potential legal clients.
- Leverage advanced analytics to identify and capitalize on emerging keyword opportunities in the legal niche.
- Ensure seamless technical SEO implementation to support content visibility and user experience.