Principal, Category Leader - Low ASP & Strategic Programs

Lead the Low ASP program and strategic cross-border initiatives across the MEA region.

• Own and scale the Low ASP (Average Selling Price) program
• Drive strategic cross-border initiatives across MEA
• Develop category strategy for low-price-point segments
• Collaborate with regional teams on execution and growth
• Analyze market trends to identify expansion opportunities

• Proven experience in category leadership or commercial strategy
• Expertise in low ASP / value segment management
• Track record scaling programs across multiple markets
• Strong analytical and cross-functional leadership skills
• MEA region knowledge preferred