Community Engager

Role Overview

The Community Engager serves as the primary voice and advocate for the brand across all social media platforms. This role combines community management, social media moderation, and brand advocacy to build meaningful connections with audiences, foster engagement, and protect brand reputation online.

Key Responsibilities

• Monitor, moderate, and respond to comments, messages, and mentions across all brand social media channels (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube)
• Develop and execute community engagement strategies that align with brand voice, values, and marketing objectives
• Identify and nurture brand advocates, influencers, and key community members
• Escalate crisis situations, negative sentiment, or sensitive issues to appropriate stakeholders with recommended actions
• Create and curate engaging content (polls, questions, user-generated content campaigns) to drive conversation and participation
• Track community health metrics: sentiment analysis, response rates, engagement rates, and audience growth
• Collaborate with marketing, customer service, and product teams to relay community feedback and insights
• Stay current on platform algorithm changes, emerging trends, and best practices in community management
• Manage community guidelines and enforce moderation policies consistently
• Coordinate and host live sessions, AMAs, Twitter Spaces, or other interactive events

Required Qualifications

• Proven experience as a Community Manager, Social Media Moderator, or similar role
• Deep understanding of major social media platforms, their cultures, and native features
• Excellent written communication skills in English and Arabic with ability to adapt tone per platform
• Strong empathy and conflict resolution skills for handling diverse community interactions
• Experience with social media management tools (Sprout Social, Hootsuite, Buffer, Later, or similar)
• Ability to analyze social listening data and translate insights into actionable recommendations
• Familiarity with crisis management protocols on social media
• High attention to detail and ability to work in fast-paced, real-time environments

Preferred Qualifications

• Background in Public Relations, Communications, Marketing, or Journalism
• Experience managing communities for consumer brands, tech companies, or agencies
• Knowledge of Arabic dialects and cultural nuances across MENA region
• Basic graphic design skills (Canva, Photoshop) for quick content creation
• Experience with social listening platforms (Brandwatch, Mention, Talkwalker)
• Track record of growing engaged communities from early stages

Work Environment

This position is based in Egypt with collaboration across regional teams. The role requires flexibility to monitor channels during peak engagement hours, including some evenings and weekends on a rotational basis.