Channel Developer - Modern Trade

Channel Developer - Modern Trade

We are seeking a results-driven Modern Trade Channel Developer to expand and manage strategic partnerships with major retail chains, hypermarkets, supermarkets, and other modern trade outlets. This role focuses on driving revenue growth, optimizing product placement, and strengthening brand presence across key modern trade channels.

Key Responsibilities

• Develop and execute channel development strategies for modern trade accounts including hypermarkets, supermarkets, and organized retail chains.
• Identify, negotiate, and onboard new modern trade partners to expand market coverage and distribution network.
• Manage end-to-end relationships with key accounts: conduct regular business reviews, joint business planning, and promotional calendar alignment.
• Analyze sales data, market trends, and competitor activity to uncover growth opportunities and optimize assortment, pricing, and shelf space.
• Collaborate with cross-functional teams (Trade Marketing, Supply Chain, Finance) to ensure seamless execution of promotions, new product launches, and merchandising standards.
• Monitor KPIs: sell-in, sell-out, stock availability, promotional ROI, and account profitability; provide actionable insights to leadership.
• Ensure compliance with contractual terms, trade agreements, and company policies across all modern trade partnerships.

Required Qualifications & Skills

• Bachelor's degree in Business Administration, Marketing, or related field.
• Proven experience in modern trade / key account management within FMCG, consumer goods, or retail industry.
• Strong negotiation, influencing, and relationship-building skills with senior retail buyers and category managers.
• Analytical mindset with proficiency in Excel and BI tools (Power BI, Tableau) for sales performance analysis.
• Deep understanding of modern trade dynamics: category management, planograms, promotional mechanics, and retail economics.
• Excellent communication and presentation abilities in English and Arabic.
• Ability to travel extensively across assigned territory.

Preferred Competencies

• Experience with major retail chains in Egypt (e.g., Carrefour, Spinneys, Metro, Seoudi, Kazyon).
• Track record of delivering double-digit sales growth through channel expansion and trade marketing initiatives.
• Familiarity with route-to-market models, distributor management, and direct-to-retail operations.

This position offers the opportunity to shape the modern trade landscape for a leading organization, driving sustainable growth through strategic partnerships and data-driven execution.