CRM & Customer Experience Manager – Automotive, Capital City

The CRM & Customer Experience Manager – Automotive will join a leading organization in the "Other Jobs" sector, based in Capital City. This dynamic, customer‑focused position leads CRM initiatives, shapes the omnichannel strategy, and drives service excellence across the company. As a Customer Relationship Manager, you will oversee customer segmentation, data analytics, and loyalty program design to enhance the overall client journey.

• Develop and execute a comprehensive CRM strategy that aligns with the company’s automotive market goals.
• Lead the integration of CRM platforms with existing sales and service systems, ensuring seamless data flow and real‑time insights.
• Analyze customer data to create targeted segmentation models and personalized communication plans.
• Design and manage loyalty programs and customer experience initiatives that increase retention and satisfaction.
• Collaborate with cross‑functional teams—including marketing, sales, and product development—to deliver an omnichannel experience.
• Monitor key performance indicators (KPIs) such as Net Promoter Score (NPS), churn rate, and customer lifetime value, and report findings to senior leadership.
• Train and mentor internal stakeholders on best practices for CRM usage and customer engagement.
• Stay abreast of industry trends and emerging technologies to continuously improve the CRM ecosystem.

• Minimum 5 years of experience managing CRM systems and customer experience programs, preferably in the automotive sector.
• Proven expertise in data analytics, customer segmentation, and loyalty program development.
• Strong knowledge of CRM platforms (e.g., Salesforce, Microsoft Dynamics) and integration techniques.
• Excellent communication and stakeholder‑management skills, with the ability to influence senior leaders.
• Demonstrated ability to translate complex data into actionable business strategies.
• Bachelor’s degree in Business Administration, Marketing, or a related field; advanced certifications are a plus.

• Opportunity to lead CRM initiatives and drive service excellence across a growing automotive organization.
• Exposure to cutting‑edge data analytics and omnichannel strategy projects.
• Collaborative environment that values innovation and customer‑centric thinking.

• Leverage your analytical skills to continuously refine customer segmentation and personalize outreach.
• Build strong relationships with marketing and sales teams to ensure alignment of CRM initiatives.
• Stay updated on the latest CRM technologies and automotive market trends to propose innovative solutions.
• Focus on measurable outcomes—track NPS, churn, and lifetime value to demonstrate impact.
• Communicate insights clearly and regularly to senior leadership to secure ongoing support.