Senior SEO Strategist & Content Optimizer – Dubai | Info Resume Edge

About the Role

Info Resume Edge is seeking a highly skilled and experienced Senior SEO Content Strategist to join our dynamic team in Dubai. This pivotal role focuses on developing and implementing cutting-edge SEO strategies to significantly boost organic traffic, elevate search engine rankings, and refine on-page and off-page elements across diverse web properties. If you’re passionate about leveraging data to drive search visibility and possess a deep understanding of content optimization for search engines, this is your opportunity to make a substantial impact.

Key Responsibilities & Tasks

• Develop and execute comprehensive SEO strategies that directly align with Info Resume Edge’s overarching business objectives.
• Conduct extensive keyword research to inform content creation and attract highly targeted audience segments.
• Optimize website content, landing pages, and metadata for maximum search engine visibility (on-page SEO).
• Perform regular technical SEO audits to pinpoint issues and propose actionable improvements, focusing on site speed, crawl errors, mobile usability, and schema markup.
• Oversee and manage off-page SEO initiatives, including strategic link building outreach and effective content distribution campaigns.
• Continuously monitor and analyze SEO performance using industry-leading tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.
• Generate detailed reports on critical SEO metrics including organic traffic growth, keyword performance, user engagement (bounce rate), and conversion rates.
• Stay abreast of the latest advancements in SEO, digital marketing trends, search engine algorithm updates, and evolving best practices.
• Collaborate effectively with content creators, web developers, and UX/UI teams to embed SEO best practices throughout all web development projects.
• Analyze competitor SEO tactics to identify emerging opportunities and potential threats in the digital landscape.
• Ensure all SEO activities strictly adhere to search engine guidelines, with a particular emphasis on Google’s policies.

Qualifications & Requirements

• A Bachelor’s degree in Marketing, Digital Media, Communications, IT, or a closely related field.
• A minimum of 5 years of demonstrable experience in SEO, ideally within a digital marketing or e-commerce context.
• A profound understanding of Google’s algorithms and core ranking factors.
• Solid grasp of technical SEO principles, alongside foundational knowledge of HTML, CSS, and JavaScript.
• Proven experience utilizing essential SEO tools: Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, and similar platforms.
• Exceptional written and verbal communication abilities.
• A keen analytical mindset, coupled with meticulous attention to detail and a proactive, results-oriented approach.

Perks & Benefits

Information not specified in the original job posting.

Your Next Career Move Starts Here

• Prioritize data analysis: Always back your strategic decisions with thorough data interpretation from SEO tools.
• Embrace continuous learning: The SEO landscape is ever-evolving; dedicate time to staying updated on algorithm changes and new techniques.
• Foster cross-functional collaboration: Work closely with content and development teams to ensure SEO is integrated from the ground up.
• Focus on user experience: Remember that excellent SEO is intrinsically linked to providing value and a seamless experience for the end-user.
• Maintain ethical practices: Always adhere to white-hat SEO techniques to ensure long-term, sustainable results.