General Trade Manager

Role Overview

Lead sales initiatives for the General Trade (GT) channel across assigned markets, ensuring seamless transaction processing, operational efficiency, and superior customer support to drive revenue growth and brand presence.

Core Responsibilities

• Manage end‑to‑end sales activities for the GT channel, including order acquisition, negotiation, and closing.
• Oversee all sales transactions to guarantee accuracy, timely delivery, and compliance with company policies.
• Coordinate operational duties such as inventory management, logistics coordination, and reporting.
• Provide proactive customer support to maintain high service standards and achieve customer satisfaction targets.
• Identify and pursue opportunities to increase market share and drive promotional activities.

Required Qualifications

• Proven experience in sales management, preferably within the General Trade sector.
• Strong understanding of sales processes, transaction handling, and operational workflows.
• Excellent communication and negotiation skills.
• Ability to build and maintain lasting customer relationships.
• Results‑oriented mindset with a focus on achieving sales targets.

Preferred Skills

• Knowledge of market dynamics in the assigned regions.
• Experience with CRM and sales analytics tools.
• Leadership capability to mentor and motivate sales teams.

What Makes This Role Unique

This position offers the opportunity to shape GT channel strategy, directly influence market performance, and collaborate with cross‑functional teams to deliver exceptional customer experiences.