Digital Marketing Specialist

Job Brief

We are hiring a Digital Marketing Specialist with strong communication and persuasion skills to plan, execute, and optimize multi-channel paid media campaigns. You will support the marketing team, own paid media performance, and drive measurable results across digital platforms.

Key Responsibilities

• Plan, execute, and manage multi-channel paid media campaigns including Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other digital advertising platforms.
• Monitor, analyze, and optimize campaign performance to maximize ROI, CTR, and conversion rates.
• Conduct thorough keyword research and audience targeting to ensure campaigns reach the right demographics.
• Create and manage landing pages, ad copy, and creative assets in collaboration with the design team.
• Track and report on key performance indicators (KPIs) including cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS).
• Manage and allocate digital marketing budgets effectively across campaigns and channels.
• Stay current with digital marketing trends, algorithm updates, and emerging platforms to keep strategies ahead of the curve.
• Collaborate with the broader marketing team to align paid media efforts with overall brand strategy and content marketing initiatives.
• Perform A/B testing on ad creatives, landing pages, and targeting strategies to continuously improve performance.
• Utilize analytics tools such as Google Analytics, Google Tag Manager, and platform-native dashboards to extract actionable insights.

Required Skills & Qualifications

• Proven experience as a Digital Marketing Specialist, Paid Media Specialist, or similar role in digital advertising.
• Strong proficiency in major advertising platforms including Google Ads, Meta Ads Manager, and programmatic advertising tools.
• Excellent analytical skills with the ability to interpret data and translate findings into strategic decisions.
• Strong communication and persuasion skills with the ability to present campaign results and recommendations clearly.
• Experience with SEO, SEM, social media marketing, and content marketing strategies.
• Familiarity with marketing automation tools and CRM platforms.
• Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.
• Certifications in Google Ads, Google Analytics, or Meta Blueprint are a strong advantage.

What We Offer

• Opportunity to work with a dynamic and growing marketing team.
• Hands-on experience with cutting-edge digital marketing tools and platforms.
• A collaborative work environment that values innovation and data-driven decision-making.